As a long-established eye drop manufacturer, Rohto has been operating since the 1960s.
The "V Series" has been a long-time favorite.
We appreciate the trust of our customers who have supported us for the past 50 years.
To avoid disappointing expectations, we will incorporate research findings.
It has evolved.
A rebirth to adapt to changing times
I've repeated this before.
The V series has been around for the past 50 years.
Aiming for further evolution in the next 50 years.
- V. Rohto launched in 1964.
- Rohto Pharmaceutical's first plastic container.
The first polycarbonate container.
The development of this new eye drop began with the objective of creating a product that provides a refreshing sensation and is good for eye health.
At the time, we focused on aspartate, which was attracting attention as an active ingredient in nutritional supplements, and demonstrated its effect of activating eye cells, which had not been observed in the eye, and quickly incorporated it into our products.
- 1970
"Kodomo V Rohto" New Release
- 1979: New V-Rohto released.
- In the 15 years since the launch of "V-Rohto," we have released products targeting specific consumer segments, but the core of the market is multi-purpose, combination eye drops.
Therefore, with the aim of making it a household medicine that anyone can use, we added dipotassium glycyrrhizinate, an anti-inflammatory agent, to further enhance its effectiveness.
The name V-Rohto and the V on the packaging have become synonymous with over-the-counter eye drops.
- 1989: Rohto V40 newly released.
- We have been keenly aware of the changing trends in eye diseases and awareness of eye health over time, and have launched a variety of eye drops accordingly.
- 1991 Third generation
"New V-Rohto Plus" now on sale
- Born in the year of the transition from the Showa to the Heisei era, when PCs and televisions began to permeate daily life, this product incorporates panthenol, an effective ingredient for eye strain which was becoming increasingly common at the time, to enhance its ability to address blurred vision and fatigue. Furthermore, clinical trials were conducted to pursue the optimal function of the eye drops, verifying its effectiveness befitting a flagship brand.
- 2001 New V Rohto EX
- With the daily use of PCs and mobile phones, the number of people complaining of eye strain due to dry eyes has increased. This product contains chondroitin sulfate sodium, which works to stabilize tears, to meet the needs of the times.
- 2002 New V Rohto Large Capacity
- In response to feedback from our long-time customers, we are now also releasing a large-capacity version with 20mL, the maximum amount allowed under OTC eye drop regulations.
- 2002 "Rohto V for Eyes"
Newly released in the USA
- With increasing globalization, Rohto Pharmaceutical's eye drops have spread to more than 13 countries worldwide.
- Rohto V11 was launched in 2008.
- We have launched eye drops that are effective for tired, overworked eyes in modern times.
Each drop embodies the know-how cultivated over more than 100 years of research into the perfect pouring experience.
- 2013
Rohto V7 Eye Wash Released
- An eye wash that prevents eye diseases with its excellent cleaning power.
Developed with the same dedication to eye health that the V brand has always prioritized.
Recommended for middle-aged and elderly people who are concerned about eye discharge.
- 2014
Rohto V Active Launched
- Eye drops that are effective for age-related eye strain and blurred vision caused by eye discharge.
This eye drop is also recommended for seniors who want to stay active.