What we aim for isHealthy, beautiful, and naturally radiant. For example, the inside of your upper arm.Because it is less susceptible to UV damage,It appears that the original transparency is being maintained. It prevents blemishes *1 and rough skin, and provides moisture.Aiming for naturally radiant skin.Introducing the newly improved Shirojun Premium®. Whitening active ingredients cause blemishesStop the initial stage *1 Suppresses melanin production and prevents blemishes and freckles.*2 Whitening active ingredient: tranexamic acid*3 Hydrolyzed hyaluronic acid (moisturizing ingredient)*4 Sodium hyaluronate-2 (moisturizing ingredient) View ingredients in detail View ingredients in detail What is your natural skin color? What is your natural skin color? White Tranexamic Acid ™ *2 Suppress the initial stages of blemish formation (production of inflammatory substances) to stop blemishes from appearing!It also has anti-inflammatory properties, such as preventing redness and skin irritation caused by ultraviolet rays. Dipotassium Glycyrrhizate This is an effective ingredient that suppresses inflammation and prevents skin irritation and acne. Nano-sized hyaluronic acid *3 Because it's so fine—less than 1/100th the size of hyaluronic acid—it penetrates deeply into the stratum corneum, not just the skin's surface, providing ample moisture. Hyaluronic acid *4 Its high water-retention capacity, capable of holding 6 liters of water with just 1 gram, provides widespread hydration to the skin's surface.It is a moisturizing ingredient found in areas of the body that contain a lot of water, such as tears, skin, and cartilage, and is key to keeping things fresh and supple. Vitamin C derivative *5 It penetrates into the cells (stratum corneum), providing moisture along with hyaluronic acid, and protects the skin from dryness caused by UV damage. Vitamin E *6 It conditions and moisturizes the skin from the outside of the cells (stratum corneum), protecting it from dryness caused by UV damage. *1 Suppresses melanin production and prevents blemishes and freckles.*2 Whitening active ingredient: tranexamic acid*3 Hydrolyzed hyaluronic acid (moisturizing ingredient)*4 Sodium hyaluronate-2 (moisturizing ingredient)*5 Vitamin C Magnesium Phosphate*6 Vitamin E What is your natural skin color? What is your natural skin color? UV damageThe skin on the face that has been continuously exposed Image of a cross-section of skin Spots and blemishes are more likely to appear. Skin prone to irritation Dry skin, prone to noticeable pores. Reduced susceptibility to UV damageThe skin on the inside of the upper arm Image of a cross-section of skin Few blemishes, etc. The surface is flat and smooth. Moisture is retained ※１ Melanocytes ※２ It suppresses melanin production and prevents blemishes and freckles. lotionProduct information emulsionProduct information creamProduct information
"Visible blemishes" refer to blemishes that are currently visible.It has been shown that the rate of increase rises with age.The rate of increase has suddenly jumped 2.3 times, especially in the 35-65 age group, which is a warning sign!To prevent UV damage from turning into blemishes, it's important to take preventative measures early on before hidden blemishes suddenly appear. At the heart of Hada Labo® lies Rohto Pharmaceutical's accumulated skin research. Through uncompromising ingredient selection and rigorous quality and safety management, we strive to develop products that truly give you peace of mind.In addition to ensuring that effective ingredients work where needed on the skin, we also pay close attention to creating a pleasant user experience. Hada Labo® will continue to deliver products that are good for our customers' skin.