Sunscreen History

We have continued to protect our skin from UV damage.
Rohto Pharmaceutical sunscreen
Rohto Pharmaceutical has always been, and will continue to be,
We will continue to research and develop products that are in line with the times.

The era when a deep tan was in vogue.

1990

Mentholatum® Exception

World's first! A sunscreen that bursts with foam!

We proposed the world's first "bubble" sunscreen, which could be used comfortably and enjoyably even in the summer heat.

1993

Mentholatum®​ ​Sunplay®

Born from the desire to let people enjoy outdoor activities in strong sunlight without worrying about UV rays, this product was created. With its high SPF value and waterproof effect, it quickly rose to become a top brand for Rohto Pharmaceutical.

A skin whitening boom is sweeping the nation.

1999

At the time, it had the highest SPF rating of 130!

While cream-type sunscreens are the mainstream, this product achieves a high SPF while being light, transparent, and comfortable to wear, with a watery texture.

2004

Eliminates the distinctive sunscreen smell!

In response to customer feedback that they were bothered by the distinctive smell of sunscreen, we've incorporated a new technology that suppresses reactive oxygen species, which are the cause of the odor!

2005

The highest SPF rating in Japan has been set at "50+".
The effects of ultraviolet rays on the skin are becoming more widely known.

2006

Orezo®

Focusing on the fact that approximately 80% of skin changes such as blemishes are caused by the effects of ultraviolet rays, we have launched a series that thoroughly scientifically investigates "ultraviolet rays and skin damage caused by ultraviolet rays."

2008

Skin Aqua®

Introducing the Skin Aqua series, formulated with super hyaluronic acid *, providing ample moisture and a pleasant feel for everyday use.
*Sodium acetylated hyaluronate (moisturizing ingredient)

Mommy hug

To help mothers and children fully enjoy playing outdoors, Mama Hug has been released.

With the increase in sunscreens that feel pleasant to use,
The habit of taking UV protection measures regardless of the season has become established.

2012

It offers a pleasant user experience while achieving a high SPF value of SPF50+.

2016

The Skin Aqua Super Moisture Gel, which feels incredibly refreshing like water, now incorporates "light-resistant technology" *. Water Magic UV is reborn as a new "water-repellent" product. It will make your sunscreen routine in watery and sweaty situations more comfortable. *Contains a unique ingredient that makes it less likely for UV protection function to deteriorate due to light.

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