Since launching "Rohto Eye Drops" in 1909, we have released a variety of products while staying attuned to the changing needs of our customers. We are committed to manufacturing products that are not only effective but also easy to apply and use. Furthermore, we are paying attention to the changing social issues around the world and, with the desire to make the world a healthier place, we are starting initiatives that are environmentally conscious while maintaining the same effectiveness and ease of use. We will continue to listen to our customers' voices and create products that are kind to the environment of the future.
Healthy eyes and a healthy planet.
Eco-friendly initiatives in eye care products
In addition to addressing a variety of eye problems,
We will begin eco-friendly initiatives for the sake of the planet's future.
What is the environmental mark "R・eco"?
Products that are environmentally friendly display the environmental mark "R・eco" on the product packaging. "R" represents people and "O" represents the Earth, and this environmental mark was established by Rohto Pharmaceutical with the wish that through their activities the health of the Earth will improve and people will become happier.
Reducing paper consumption
We have eliminated the enclosed leaflet that was previously included with the cardboard boxes of our medicines, and instead printed the information on the inside of the boxes. We are striving to reduce paper usage.
*Applicable to: Rohto C Cube eye drops (some products)
Reducing plastic use
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We've made efforts to reduce the amount of plastic used by making the container lighter, while maintaining ease of use.
*Applicable products: Rohto C Cube Soft One, all Rohto eye wash products, etc.
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We are taking measures to minimize the amount of labeling used on containers.
*Applicable to: Rohto C Cube eye drops (select products)
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Considering quality and other factors, we do not include plastic carrying pouches with eye drop products that are suitable for our product line.
*Applicable to: Rohto eye drops (select products)
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We are taking steps to reduce plastic usage by changing the molding method of the containers.
*Target: V Rohto Premium
All customers
"Easy to use"
Aiming for
Eye care products
Usability initiatives
We continue to pursue usability so that our customers can use our products with peace of mind and comfort.
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Designed for easy application of eye drops.
The eye drops feature a "free-angle nozzle" that allows them to be applied from any angle. This design allows for application at any angle, making it easy to administer the drops in a comfortable position without having to tilt your head significantly.
*Applicable to: Rohto eye drops (select products)
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Designed for easy opening of the cap.
Our eye drops feature a one-touch screw cap that anyone can easily open and close. Furthermore, the cap is oval-shaped rather than cylindrical, making it less slippery and easier to open with a comfortable grip.
*Applicable to: Rohto eye drops (select products)
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Easy to use hygienically
With contact lens care solutions, the lens case can be inserted into the bottle cap to allow for thorough drying. Because keeping the lens case clean is crucial, we've incorporated features to make daily lens care easy and comfortable.
Target: Rohto C Cube Soft One
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An eye cup that allows you to wash your eyes in a comfortable position.
For eyewash solutions, we've adopted an easy-to-use cup that allows users to wash their eyes even while looking downwards, addressing concerns from elderly users who find it difficult to lift their heads to wash their eyes, and from users who experience spillage during washing.
Target: All Rohto eye wash products
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Designed with readability for all in mind.
By adopting a universal font, we have strived to ensure clarity and readability for everyone.
*Applicable to: Rohto eye drops (select products)