I believe the defining characteristic of ^Gokujun® lies in its unique moisturizing properties. Although it spreads thickly when applied, when you pat it into your skin, it quickly penetrates to the stratum corneum, leaving your skin feeling supple and bouncy—a characteristic unique to hyaluronic acid.

However, what customers want changes with the times and climate, and we also want them to experience the benefits of hyaluronic acid again, so we aimed to improve penetration and create a more supple feel.

We gathered feedback not only from long-time users of ^Gokujun®, but also from those who hadn't used it much before. By directly listening to their opinions and pursuing the golden ratio of hyaluronic acid, we have created a hyaluronic acid solution that you should be using now and that we want you to use.