Gokujun Anti-Aging Care

Extremely moisturizing anti-aging care*1 Wrinkle improvement + Spot prevention*2 Lotion containing the active ingredient niacinamide Quasi-drug Rohto H Medicated Wrinkle Lotion Lb *1: Moisturizing care according to age, *2: Suppresses melanin production and prevents spots and freckles

For mature skin Firm and supple skin that lasts!

Wrinkle improvement + blemish treatment*1 + high moisturizing Wrinkle improvement + blemish treatment*1 + high moisturizing

Hada Labo® skincare cosmetics series has been ranked No. 1 in skin support rate for 15 consecutive years*2. Hada Labo® skincare cosmetics series has been ranked No. 1 in skin support rate for 15 consecutive years*2.

※1
Age-appropriate moisturizing care
※2
The percentage of Hada Labo series products sold relative to the total number of units sold across five basic skincare categories. (Intage SRI/SRI+, Five Basic Skincare Categories: Lotion, Emulsion, Serum, Cream, Face Mask)
Self-Service + Pharmaceutical Market: Sales Volume by Major Series, June 2007 - May 2017 (SRI) and June 2017 - May 2022 (SRI+)

*1 Moisturizing care according to age *2 Percentage of Hada Labo series products in the total number of units sold across the five basic skincare categories. Intage SRI/SRI+ Basic Skincare 5 Categories (Lotion, Emulsion, Serum, Cream, Face Mask) Self-care + Pharmaceutical Market: By Major Series Sales Volume June 2007 - May 2017 (SRI) June 2017 - May 2022 (SRI+)

The active ingredient niacinamide Improve wrinkles

Cross-section of the skin (illustration) Cross-section of the skin (illustration)

One reason why wrinkles become more noticeable with age is that collagen and other substances in the deeper layers of the skin (dermis) decrease, weakening the skin's ability to support its foundation.
Niacinamide promotes epidermal cell turnover and stimulates collagen production in the dermis, thereby improving wrinkles.

Customer feedback Customer feedback

- I want to use this when I want firmer skin. - It's not sticky and absorbs smoothly into the skin. - I love the bouncy feeling! - It has a thick consistency but feels smooth to use. - The moisturizing feel is great for the skin. - Applying it generously 3-4 times gives me a satisfying feeling. - I want to use this when I want firmer skin. - It's not sticky and absorbs smoothly into the skin. - I love the bouncy feeling! - It has a thick consistency but feels smooth to use. - The moisturizing feel is great for the skin. - Applying it generously 3-4 times gives me a satisfying feeling.

For wrinkle improvement + blemish prevention *1 The active ingredient niacinamide takes a double approach! The active ingredient niacinamide takes a double approach!

Wrinkle improvement

Cross-section of the skin (illustration): [Niacinamide] Promotes epidermal turnover and collagen production in the dermis. Cross-section of the skin (illustration): [Niacinamide] Promotes epidermal turnover and collagen production in the dermis.

One reason why wrinkles become more noticeable with age is that collagen and other substances in the deeper layers of the skin (dermis) decrease, weakening the skin's ability to support its foundation.
The active ingredient niacinamide promotes collagen production and improves wrinkles.

+

Stain prevention *1

Cross-section of the skin (illustration): [Niacinamide] Inhibits melanin transfer. Cross-section of the skin (illustration): [Niacinamide] Inhibits melanin transfer.

Melanin is the cause of blemishes. This product works on melanocytes, the cells that produce melanin, to suppress melanin production and prevent blemishes and freckles.

※1
It suppresses melanin production and prevents blemishes and freckles.

Contains hyaluronic acid (moisturizing ingredient). For moisturized, supple skin. For moisturized, supple skin.

It contains three types of hyaluronic acid and the moisturizing ingredient "acetylglucosamine".
It thoroughly replenishes the moisture your skin needs.

What are the characteristics of the three types of hyaluronic acid? What are the characteristics of the three types of hyaluronic acid?

  • Hyaluronic acid *1

    This moisturizing ingredient has the water-retaining capacity to hold 6 liters of water per gram, making it the key to supple, hydrated skin. It provides widespread hydration to the skin's surface.

  • Super hyaluronic acid *2

    Twice the moisturizing power of hyaluronic acid! It tightly holds onto moisture and blends seamlessly with the skin's natural oil barrier.

  • Nano-sized hyaluronic acid *3

    Because it's less than 1/100th the size of hyaluronic acid, it penetrates deep into the stratum corneum, leading to supple, bouncy skin.

  • Acetylglucosamine *4

    Only included in the Anti-Aging Care *5 series! A moisturizing ingredient.

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Sodium hyaluronate-2 (moisturizing ingredient)
※2
Acetylated sodium hyaluronate (moisturizing ingredient)
※3
Hydrolyzed hyaluronic acid (moisturizing ingredient)
※4
Acetylglucosamine (moisturizing ingredient)
※5
Age-appropriate moisturizing care

For aging skin that tends to be dry, oil is also important. For aging skin that tends to be dry, oil is also important.

Image: Replenishing oil helps maintain moisture. Image: Replenishing oil helps maintain moisture.

For age-appropriate moisturizing care, oil is also important.
By incorporating oil *1 into the toner, it helps to balance the oil and moisture levels of the skin.

※1
α-olefin oligomer, meadowfoam oil (moisturizing ingredients)

Careful consideration for gentleness on the skin Careful consideration for gentleness on the skin

Fragrance-free, colorant-free, mineral oil-free, alcohol (ethanol)-free, paraben-free Fragrance-free, colorant-free, mineral oil-free, alcohol (ethanol)-free, paraben-free

View details View details

  • Fragrance/Coloring

    Colorants and fragrances are primarily used for purposes such as enhancing the user experience and overall presentation.

  • mineral oil

    Mineral oil is an oil made from petroleum.

  • Alcohol (ethanol)

    Ethanol is used to help with ingredient formulation, provide preservative effects, and enhance penetration.

  • Parabens

    Parabens are a common preservative used in cosmetics such as lotions.

Anti-aging care
Effective usage

On busy mornings

Hada Labo® Gokujun® Medicated Firming Lotion

toner
Plenty

Using your entire palm, gently cup your skin.
Blend it in.
Gently press it into the skin.

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Hada Labo® Gokujun® Medicated Firming Emulsion / Hada Labo® Gokujun® Medicated Firming Cream

Lotion/Cream
Depending on your preference for how it feels to use

The lotion is light and smooth. The cream is moisturizing.
To maintain moisture, make sure to massage it in thoroughly.

For nights when you want to take extra care of yourself

Hada Labo® Gokujun® Medicated Firming Lotion

lotion
The skin absorbs
so that

Apply an amount about the size of a 500 yen coin to your skin with both hands.
Gently apply it, enveloping it in the product.
Repeat this 2-3 times until your skin feels smooth to the touch.
Soak it in until it becomes sticky.

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Hada Labo® Gokujun® Medicated Firming Emulsion / Hada Labo® Gokujun® Medicated Firming Cream

Lotion & Cream

If you're concerned about dryness, layering is recommended!

Hada Labo® Gokujun® Firming Perfect Gel

One product for all your skincare needs
If you want to complete it
Hari Perfect Gel

Formulated with eight types of oils (moisturizing ingredients), it provides thorough hydration to dry skin.

Gokujun Firming Perfect Gel

Product lineup

Hada Labo® Gokujun® Medicated Firming Lotion (Anti-Aging Lotion*1)

Quasi-drugs

Hada Labo®​ ​Gokujun® Medicated Firming Lotion
(Anti-aging lotion *1)

A medicated lotion that simultaneously improves wrinkles and addresses blemishes *2, providing moisture to every corner of aging skin *3.

※1
Age-appropriate moisturizing care
※2
It suppresses melanin production and prevents blemishes and freckles.
※3
stratum corneum
Product name
Rohto H Medicated Wrinkle Lotion Lb
Contents
170mL (Refill 170mL)

Detailed product information

Hada Labo® Gokujyun® Medicated Firming Emulsion (Anti-Aging Milk*1)

Quasi-drugs

Hada Labo®​ ​Gokujun® Medicated Firming Emulsion
(Anti-aging milk *1)

A medicated emulsion that simultaneously improves wrinkles and combats blemishes *2, providing moisture to every corner of aging skin *3.

※1
Age-appropriate moisturizing care
※2
It suppresses melanin production and prevents blemishes and freckles.
※3
stratum corneum
Product name
Rohto H Medicated Wrinkle Emulsion a
Contents
140mL (Refill 140mL)

Detailed product information

Hada Labo® Gokujun® Medicated Firming Cream (Anti-aging cream*1)

Quasi-drugs

Hada Labo®​ ​Gokujun® Medicated Firming Cream
(Anti-aging cream *1)

A rich, medicated cream that simultaneously improves wrinkles and addresses blemishes *2.

※1
Age-appropriate moisturizing care
※2
It suppresses melanin production and prevents blemishes and freckles.
Product name
Rohto H Medicated Wrinkle Cream a
Contents
50mL

Detailed product information

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