Crocetin is a natural yellow pigment found in gardenia fruit and saffron, and is a type of carotenoid, similar to lycopene and beta-carotene.
Crocetin is an extremely valuable ingredient; only 10 grams of crocetin can be extracted from 7.5 kg of gardenia fruit.
Crocetin is an ingredient that is attracting attention from researchers both in Japan and abroad, and various studies are currently being conducted on it.